Frequently Asked Questions

Answers for hotel and resort teams exploring Scalgen’s services, planning a marketing budget or preparing for a first consultation.

Getting started

Is Scalgen a good fit for my hotel?

We work with independent hotels, boutique properties and resorts. If your team needs help filling weekday rooms, promoting a restaurant or keeping several online listings up to date, tell us which job matters most to you. We can scope the work around that priority.

Can I work with Scalgen if my property is outside Bengaluru?

Yes. We are based in Bengaluru and can review listings, manage campaigns and discuss performance remotely with properties across India. If the project needs a property visit or photoshoot, we confirm availability and travel costs in the proposal.

Our weekends are full, but weekdays are quiet. Where should we start?

Start with the last few weeks of occupancy and room rates by day and booking channel. If your weekday rooms were unavailable online, correcting inventory comes first. If rooms were available, we can look at who books midweek, how your rates compare and which channels reach those guests.

Search, ads & social media

Guests can find us by name. How can new guests discover us?

We look at the searches a guest might make before knowing your name, such as “business hotel near Manyata Tech Park”. Our hotel SEO service reviews your website, location information and Google Business Profile to see whether guests can find the right property details and contact you.

Should we use Google Ads or Meta Ads?

For guests already searching for a hotel or banquet venue in your area, Google Ads can reach them at the point of enquiry. For a Sunday brunch or a visually distinctive resort package, Meta Ads can introduce the offer through photographs or video. We would choose the channel around the offer, audience and budget.

What is included in social media management?

A social media plan can include a content calendar, post designs, captions, reels and publishing. The proposal specifies platforms, monthly quantities, who supplies photos and footage, and who approves each post. Paid promotion and on-site shoots are scoped separately when needed.

Room revenue & OTA listings

How does revenue management differ from OTA management?

Revenue management helps decide what rate to sell and when to change it. OTA management focuses on how rooms appear and sell on online travel agencies. For a busy event weekend, the revenue decision might be to raise your rate. The OTA task is to check that the approved rate and available room types appear correctly.

Can you help with missing photos, incorrect room types or duplicate listings?

Yes. Share the affected platform, property ID or listing link, and what guests currently see. We can review the issue, prepare corrections and help follow up with platform support. The platform makes the final decision on verification, merges and reinstatement.

Will you change room rates without checking with us?

The working agreement should specify who can update rates, the approved range and when owner approval is required. If you prefer to retain control, the scope can cover rate recommendations for your team to implement.

Websites, menus & creative work

Can you improve our existing WordPress website?

Yes. We first review how guests browse rooms, check location and reach your booking or enquiry option on a phone. We can scope targeted improvements or a hotel website redesign. Booking engine integration depends on your provider and available access.

Can we commission just a restaurant menu or banquet brochure?

Yes. A single menu, brochure or sales presentation can be scoped as a one-time project. Send your logo, approved copy, prices, photographs and intended size. For a menu, let us know whether guests will read a printed copy, a mobile PDF or both.

Will we receive editable files for future changes?

Tell us before the quotation if your restaurant team needs to update prices or your sales team needs an editable banquet package. We will specify the editable format, final exports, included revisions and any third-party asset licences in the scope.

Pricing, budgets & proposals

How much do Scalgen’s services cost?

We quote for the work your property needs. A single-outlet menu design, a multi-property website and ongoing room-rate management have different requirements. Share the number of properties or outlets, the deliverables and your target date so we can prepare an itemised proposal.

Is advertising spend included in the agency fee?

Treat the media budget and the management fee as separate items unless your quotation expressly includes both. The media budget pays the advertising platform. The management fee covers the agreed campaign work. We confirm the budget and who pays the platform before launch.

Do we have to take a monthly package?

You can request a one-time project such as a website, menu redesign or listing setup. Work that needs regular attention, such as social publishing or rate monitoring, can be scoped monthly. Your proposal sets out the term, payment schedule, revision rounds and handover.

Onboarding & reporting

What should I send for an initial review?

Send your hotel name, city, room count, website or listing links, and one specific goal. For example, “We have 35 rooms and want more weekday corporate enquiries.” Public links are enough to start the conversation. Please keep passwords and guest records out of your enquiry.

How will our team know whether the work is helping?

We agree on measures that match the goal. For a banquet campaign, qualified enquiries and site visits matter more than likes. For a rooms assignment, we may review occupancy, average daily rate, revenue per available room and channel costs. Reporting frequency and data sources are agreed at onboarding.

How quickly can we expect results?

A corrected listing or a published campaign has a launch date. Changes in search visibility, qualified enquiries and bookings need observation over time. We set delivery milestones separately from performance goals and review results against your starting point, budget and seasonality.

Have a question about your property?

Tell us your hotel name, city and what you would like help with.

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